The Medium is the Sign: was McLuhan a semiotician? (Assigned Class reading)

 1/25 - The Medium is the Sign: was McLuhan a semiotician?

This reading talked about semiotic theory, which is based on signs. It is how the mind interacts with the body based on the cultural domain being studied. This is especially important to oral cultures, since before the use of the alphabet people would communicate based on the knowledge they attained from hearing others. This reading discusses three different steps that created the world we know today, which is characterized as an oral culture. The three steps are the creation of the alphabet, the movable type, and the advancement of technology. These advancements are called representation in the semiotic theory. 

This article was very interesting to me because I had not heard of "semiotic theory" before this point. It is interesting how technology has changed the world so much. I had never thought of the alphabet prior to this class as a technology but now I realize that it is a major technology. 

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